Brian Molstad

At this year’s Adobe Summit, one thing was evident: AI-powered tools have progressed from the controlled experimentation phase to being production ready. Learn more about Nabmi's key takaways from #Summit2024! 🚀⭐ https://cogniz.at/3ylww9T

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Customer journey orchestration is evolving. Pega's Tara DeZao explains how brands need to build processes around desired end results and customer experiences, and how genAI tools - including Pega GenAI Blueprint - can help. https://pe.ga/3VTilll

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Building seamless omnichannel journeys just got easier! Slalom experts Breana Fischer and Joel Lapidus share how to enable SMS sends in Salesforce Marketing Cloud, even without a known email address. No user left behind—read it now on Slalom Technology. #ImWithSlalom https://slalom.ws/3DsePI1

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Customer Journey Analytics (CJA) offers exciting use cases, but making the leap requires structured planning. Some critical questions to consider: - Are you prepared for the migration? - What factors should you consider when migrating from another analytics platform to CJA? - How does Adobe Analytics (AA) or Google Analytics (GA) differ from CJA? - What are common migration challenges, and what does an ideal migration strategy look like? - How can CJA unlock advanced analytics use cases? Join me and Pradeep Subramanian for an engaging round-table discussion where we’ll dive into these topics and discuss actionable insights. Let's learn and grow together! #NextRow #AdobeExperienceLeague #CustomerJourneyAnalytics

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First-party data is like gold, especially for personalization. But Pega's Tara DeZao explains that it takes more than “owning” the data to make it valuable. https://pe.ga/3DdfeOq

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Are your AI investments driving tangible results? Slalom's AI value calculator helps you prioritize and monitor the impact of your AI investments. #GenAI @Slalom #ImwithSlalom https://dy.si/dhQ4M

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Coding with the force is simply the best!

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A lot of great stories and product updates this past week at #SitecoreSymposium in Nashville including the announcement of Sitecore Stream. Built on Microsoft Azure OpenAI Service, Sitecore Stream aims to orchestrate a marketer experience across Sitecore solutions, including XM Cloud, Content Hub and Experience Platform (XP). Reach out if you want to learn about Avanade perspective on infusing AI into your marketing operations and see our Stream + Copilot demos. #SitecoreStream #GenerativeAI #Copilot #Marketingoperations

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One of the highlights for #Rulesware at the #PegaWorld this year was the overwhelming interest in our solutions and capabilities for Pega Application healthcheck! It was fantastic to connect with so many attendees who share our commitment to maximizing Pega's potential. It's clear that Pega health checks are a top priority for many organizations! If you're looking to streamline your Pega environment, improve performance, and ensure compliance, be sure to check out Rulesware's healthcheck solutions at www.rulesware.com! We can help you identify areas for improvement and get the most out of your Pega investment. #PegaHealthcheck #RuleswareDifference #EnterpriseSoftware

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🌟 The future of UX is human-centered AI. In this Workday AI Masterclass, Katie Holden explains why "human in the loop" is a critical principle for ethical and effective AI experiences: https://w.day/4ieu9YX #TeamWDAY

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